Adblockers update their code daily to fight streaming restrictions. Manually force an update in your extension settings.
Users have reported mixed success with Pi-hole for blocking ads on smart TVs. While it works for some, ITVX often serves ads through the same domain as the content, making it impossible for DNS blockers to stop them without stopping the show. itvx adblocker
Using a third-party extension or downloading software to circumvent ITVX's ads falls into a legal gray area. It almost certainly violates the platform's Terms of Service, which users agree to when they create an account. While you are unlikely to face legal prosecution, ITV retains the right to suspend your account or terminate your access to the service if they detect ongoing violations. Adblockers update their code daily to fight streaming