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By June 2024, Amelia turned down more offers than she accepted. She rejected fast fashion deals that didn't disclose fabric stretch percentages. She signed with for a three-year "Real Me" campaign, becoming the face of their size-inclusive swim line. She also inked a lucrative deal with Bloom Nutrition , where her "Curvy Greens" video outperformed every fitness model’s ad by 200%.

While she remains a staple on Instagram with high-quality editorial photography, 2024 saw Amelia dominating TikTok and expanding into YouTube Shorts. Her TikTok presence is characterized by a "no-filter" approach—discussing sizing inconsistencies, sharing shopping hacks, and addressing the emotional aspects of living in a curvy body. This cross-platform synergy has allowed her to capture different demographics: the Instagram audience looking for aspirational fashion, and the TikTok audience seeking relatable, raw authenticity.