The year 2013 was a golden era for African music videos. Afrobeats and Azonto music videos achieved unprecedented international reach.
The installation of lifestyle and entertainment video content in Africa in 2013 was a significant development, marking a major shift in the way people consumed media and entertainment on the continent. With the growth of mobile devices, social media, and internet connectivity, Africans were increasingly turning to video content to access information, entertainment, and lifestyle programming. As the video industry in Africa continues to grow and evolve, it is likely to have a major impact on the continent, driving economic growth, cultural exchange, and education and information.
The Install
A pivotal year for the global transition from feature phones (like Symbian-based Nokia devices) to low-cost Android smartphones.
The "install" aspect of 2013 was characterized by the physical and digital setup of new technologies in homes and commercial venues.
: Expanding internet access started "democratizing" entertainment, allowing young people to bypass traditional gatekeepers and create their own "active meaning-making" through digital platforms. Lifestyle and Social Values
