This wave addresses how leaders can build trust within companies. It requires aligning structures, systems, and symbols to reward high-trust behavior rather than punishing everyone for the mistakes of a few. 4. Market Trust (The Principle of Reputation)
Hold yourself and others accountable. Listen First: Understand others before speaking. Keep Commitments: Do what you say you will do. Extend Trust: Be willing to trust others, even when risky. The Economic Impact: Trust as a Dividend The Speed Of Trust Stephen M R Covey Pdf
Market trust is reflected in brand reputation. It represents the level of trust customers, investors, and vendors have in your brand and products. 5. Societal Trust This wave addresses how leaders can build trust
Before you can build trust with others, you must first establish . Covey breaks down the foundation of credibility into four core elements, which are detailed in the Speed of Trust summary : Market Trust (The Principle of Reputation) Hold yourself
Your track record. People judge you on your past performance and your ability to achieve goals. 2. Relationship Trust (The Principle of Behavior)