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The maximalism of 1970s psychedelic art and 1990s grunge constantly resurfaces in modern web design and packaging. Understanding the roots of these styles allows designers to implement them with greater conceptual depth.

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During the Middle Ages, graphic design continued to evolve, with illuminated manuscripts, woodcuts, and engravings becoming prominent forms of visual expression. The invention of the printing press in the 15th century revolutionized graphic design, enabling mass production of books, posters, and other printed materials. As the Industrial Revolution took hold, graphic design began to play a crucial role in advertising, packaging, and branding, with the emergence of lithography and other printing technologies. the+history+of+graphic+design+40th+ed+pdf