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| KPI | TikTok | YouTube | Instagram | Twitch | Overall | |-----|--------|---------|-----------|--------|---------| | | 1.8 M | 620 K | 1.1 M | 340 K | — | | Total Views / Watch Hours | 5.2 B (cumulative) | 780 M | 1.3 B (Reels) | 350 M (watch) | — | | Engagement Rate (avg.) | 12 % (likes/plays) | 8 % (likes/comments) | 9 % (likes/comments) | 7 % (chat messages) | — | | Revenue (est.) | $120 K (brand + ad) | $95 K (ad + affiliates) | $45 K (shop + sponsored posts) | $70 K (subs + bits) | ≈ $330 K | | Top Performing Content (views) | “Deadlift Challenge – 12 M” | “Call of Duty Finale – 1.2 M” | “Goth‑Gym Haul – 9 M” | “Halloween Marathon – 12 K peak” | — | | Audience Demographics | 68 % 16‑24, 55 % female | 62 % 18‑34, 48 % male | 71 % 15‑25, 60 % female | 70 % 18‑30, 52 % male | — | : Career growth for such niches in 2023
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