Ullu __full__ (PLUS »)
While primarily known for bold thrillers, Ullu has expanded its repertoire to include horror, comedy, and social dramas.
The platform has also faced allegations of exploiting actors, paying low wages for compromising scenes under the promise of “exposure.” Many actresses who appeared early in Ullu’s output have publicly expressed regret, claiming they were misled about the explicitness of their roles. While primarily known for bold thrillers, Ullu has
Their strategy heavily relies on content production and acquisition, with costs taking up around 45% of revenue, followed by 10% for manpower, leaving a healthy EBITDA margin of roughly 24%. While primarily known for bold thrillers