Music and social media continued to blur, with platforms like TikTok creating, rather than just promoting, hits.
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On one end was , who embarked on her ambitious plan to re-record her early albums. The release of Red (Taylor’s Version) was a cultural event, driven by the 10-minute version of "All Too Well." It turned a business dispute into a masterclass in branding and fan loyalty. Music and social media continued to blur, with