The email concludes with a direct, uncompromising call to action. Settle discourages soft pitches. The final lines clearly state what the product is, how it helps, and where to buy it. Psychological Triggers Exploited
For those in the trenches of online marketing, particularly in the cut-throat world of email marketing, is a polarizing yet undeniable figure. Known as the "6-Figure Slacker," Settle has carved out a reputation for teaching how to sell products, services, and coaching without relying on launch strategies, complex funnels, or exhausting daily grind. At the heart of his empire is the physical, snail-mailed Email Players newsletter, and for many, the journey begins by diving into the early, foundational issues—specifically Email Players 1-15 . Ben Settle - Email Players 1 - 15
A recurring theme is that you do not need long, feature-heavy sales pitches to make money. Instead, by establishing a strong personality and rapport (a "villainous" persona), you can sell products by mentioning them almost as an afterthought, often using the " fights are BS " technique to focus on the story. 4. Daily Emailing Frequency The email concludes with a direct, uncompromising call
: Why sending an email every single day is the ultimate way to build iron-clad authority and keep your subscribers "addicted" to your content. Micro-Riddles & Open Loops Psychological Triggers Exploited For those in the trenches
