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| Phase | Objective | Tactics | |-------|-----------|---------| | | Build awareness among 15‑35 yr Kannada users | • Partner with 10 regional micro‑influencers for “first‑kiss” teaser challenges. • Run a “Write Your Own Kamada” contest – winners get an episode cameo. | | Scale (Q3‑Q4 2026) | Increase DAU by 40 % | • Introduce “ZIP Points” gamified loyalty system. • Cross‑promote with Kannada music festivals (live streams). | | Monetise (2027) | Convert 6 % of active users to premium | • Offer a 7‑day “All‑Access Pass” after 3 consecutive story votes. • Bundle merch (e.g., “Tullu Love‑Letter” notebook). | | Diversify (2028‑2029) | Expand to diaspora & pan‑India | • Add English subtitles for select episodes. • Launch “Kannada‑World” travel series on YouTube with tourism board sponsorship. | tullu tunne kannada kamada kathegalu zip hot

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