The deliberate attachment of "scandal" keywords to an actress's digital identity serves as a form of gender-based cyberbullying. It aims to diminish their professional achievements, compromise their commercial endorsements, and inflict psychological distress. Purnima has frequently spoken out in interviews about the challenges of navigating the toxic aspects of social media, emphasizing the importance of mental resilience and media literacy among the public to counter online defamation. Conclusion: Deconstructing the Keyword

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