Principles Of Marketing By Philip Kotler Ppt Chapter 1 _top_ -

Requires deep consumer research; sometimes hard to implement if customers don't know what they want.

A process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return. 📋 Slide 3: The Five-Step Marketing Process Model Slide Title: The Marketing Process Model Visual Concept: A horizontal five-stage flowchart. Core Content: Understand the marketplace and customer needs. Design a customer-value-driven marketing strategy. Construct an integrated marketing program (The 4 Ps). principles of marketing by philip kotler ppt chapter 1

The firm must determine how it will make the offering available to target consumers (distribution channels). Requires deep consumer research; sometimes hard to implement