The Indonesian entertainment industry is expected to continue growing, driven by:
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According to Nielsen Streaming Content Measurement, Vidio was the #1 OTT platform in Indonesia by cumulative audience reach in 2025, and this dominance continued into 2026. Throughout 2025, Vidio reached more than 10.9 million unique viewers, appealing strongly to the crucial Gen Z demographic. The platform's balanced audience composition—attracting over 5.6 million male and 5.2 million female viewers—demonstrates a broad appeal across Indonesian households. Analysis from Media Partners Asia (MPA) further cemented this position, showing that Vidio ranked No.1 in Indonesia by monthly active users (MAUs) in Q4 of 2025, surpassing Netflix, Viu, and iQiyi. In terms of engagement, its Gross Rating was nearly 10 times higher than that of competing platforms, especially among younger viewers aged 15–29. Analysis from Media Partners Asia (MPA) further cemented
Artificial Intelligence is also creeping in. Deepfake technology is being used to resurrect old comedians for new sketches, and AI-generated hosts are starting to appear on news aggregator apps. However, the human touch remains paramount. The most popular videos of 2025 continue to be the ones that capture the chaotic, warm, and resilient spirit of the wong cilik (the little people). Deepfake technology is being used to resurrect old