Shopee Live and TikTok Shop (before its temporary ban and reinstatement) featured Indonesian celebrities hosting live, interactive variety shows. A single live stream by a celebrity like Raffi Ahmad can sell out thousands of products in minutes. These aren't boring sales pitches; they are full-blown variety shows with games, singing, and giveaways.

Creators utilize short-form video to mock daily situations, such as dealing with strict parents, school life, or commuting in Jakarta.

Underpinning all these trends is a powerful story: the ascendance of Indonesian content. For years, international—especially Korean—content dominated viewership. That dynamic is now changing dramatically. In the fourth quarter of 2025, local productions , each capturing a 30% share of premium VOD viewership.

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From the deep storytelling of Netflix originals to the two-minute hijinks of TikTok, Indonesia has proven that to be popular, you don't need to speak English. You just need to speak hati (heart)—and have a good internet connection.

") achieving Top 10 status in multiple countries on Netflix.

The Indonesian film industry, also known as Perfilman Indonesia, has a long history dating back to the 1920s. In recent years, Indonesian films have gained recognition globally, with several films being screened at international film festivals. Some of the most popular Indonesian films include: