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Perhaps the most controversial moment in Imedi’s history occurred in 2010 when the station broadcast a fake news report claiming that Russia had invaded Tbilisi and that President Saakashvili had been killed. The simulation was intended to show what would happen in a future war, but it caused mass panic. Viewers called emergency services, people collapsed in the streets, and schools went into lockdown. Imedi later apologized, but the incident severely damaged its credibility in the eyes of many Georgians.

: Established by late oligarch Badri Patarkatsishvili , Imedi was initially a platform for his political and economic interests, often shifting its editorial tone based on his relationship with the government. imedi tv

Following Russia's full-scale invasion of Ukraine, Imedi TV has been accused of adopting a more anti-Western narrative that aligns with pro-Kremlin rhetoric. The channel has been actively involved in campaigns aimed at discrediting government opponents and spreading disinformation. Key targets of these smear campaigns have included the EU Ambassador to Georgia, Paweł Herczyński, and Western institutions in general, promoting the narrative that the West is conspiring to overthrow the Georgian government. Perhaps the most controversial moment in Imedi’s history

As traditional television viewership faces global declines due to streaming alternatives, Imedi TV has aggressively expanded its digital footprint. Imedi later apologized, but the incident severely damaged