Similarly, Anushka Sharma’s marriage to cricketer Virat Kohli represents a deliberate departure from the co-star romance script. By marrying a national sports icon rather than a fellow actor, Sharma insulated her professional life from the volatility of on-screen pairings. Her romantic storylines in films like Sultan (where she played a wrestler choosing sport over love) and Phillauri (a quirky ghost romance) became secondary to her real-life identity as a celebrity spouse. This exclusivity—a relationship so heavily documented yet entirely outside film sets—allowed her to control the narrative. She could be fiercely private about her marriage while still leveraging its wholesome, “power couple” aura to market her production house, Clean Slate Filmz. The romance became a brand, not a plot point.