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However, the industry faces ongoing challenges. A common criticism of dubbed content is the unnatural intonation of dialogues, sometimes sounding like "news anchors were left to dub the dialogues back". This dip in quality is often attributed to insufficient supervision, a lack of competent dubbing directors, or artists dubbing without a deep understanding of the language. As one voice artist noted, a major challenge is "finding people who know the source and target languages equally well" to handle both linguistic and socio-cultural factors. To improve quality, the industry needs more effective dubbing processes that produce programs which are truly appealing to the target audience.
: HD streaming, personalized recommendations, and casting support for Smart TVs.