A Little Agency — Laney

Her motto was simple: "Do a little bit of good, every single day."

Before hiring Laney, Thread & Spool had spent $50,000 on a major agency. They received 50 generic Instagram posts from macro-influencers who had never worn raw denim. The ROI was abysmal. A Little Agency Laney

Unlike traditional agencies that manage 50+ influencers simultaneously (leading to template contracts and generic pitches), Laney’s firm caps its active client list at ten creators at any given time. This allows the team to memorize each client’s brand voice, audience quirks, and even personal goals. When a brand wants a hyper-specific niche—say, a vegan climber who also sews their own gear—Laney knows exactly which client to tap within minutes, not weeks. Her motto was simple: "Do a little bit

A Little Agency Laney was founded on the principles of innovation, creativity, and a passion for discovering new talent. The agency's founder, Laney, had a vision to create a platform that would allow artists to flourish in a supportive and collaborative environment. With a background in the entertainment industry, Laney understood the challenges that artists face in getting their big break and set out to create an agency that would provide a fresh alternative to traditional management models. A Little Agency Laney was founded on the

“Trade secret,” Laney said, pocketing a single strawberry hard candy as payment.

In the fast-paced world of digital-first beauty brands, the "creative" is the soul of the company. At , a lead known as Laney has been instrumental in crafting the brand's signature "lit-from-within" aesthetic. This visual identity is not just about the products—like the award-winning Glowy Super™ Gel —but about the meticulous production behind the scenes.