Mainstream TV celebrities have successfully transitioned to YouTube, creating massive media empires. Channels hosted by stars like Raffi Ahmad (Rans Entertainment) and Baim Paula draw millions of views daily. They share raw, day-to-day family life, pranks, and charity work. Localized Comedy and "Receh" Humor
| Content Type | Share of Respondents | Key Audience | | :--- | :--- | :--- | | | 30.16% | Gen Z (29.58%), women (31.37%) | | Social Media | 28.67% | Gen Z (30.17%), Gen X (29.20%) | | Long-form/TV Online | 17.61% | Millennials (18.92%) | | Online Music | 14.34% | Men (14.39%), Millennials (19.22%) | | Online Games | 6.75% | Men (10.15%) | | Radio/Podcasts | 1.07% | All demographics | Localized Comedy and "Receh" Humor | Content Type
While Hollywood and K-Pop hold significant sway, the most popular videos in Indonesia are increasingly hyper-local. Creators like and Ria Ricis day-to-day family life
There's an opportunity for growth in the cultural and creative sectors, with the Indonesian government launching initiatives to support local artists and creatives. and charity work.