to engage teens, turning history and science into interactive stories. 3. The Digital Tug-of-War

: YouTube remains the leader (90% usage), followed by TikTok and Instagram (60% each). Emerging Favorites :

Using TikTok and YouTube Shorts to find new music, fashion, and social causes.

To manage a phenomenon, you must first define it. Traditional teen media (think Tiger Beat or MTV ) was passive. You watched; you consumed; you moved on.