The idea that a smell must "match" the product (e.g., a chocolate smell in a candy shop works; a chocolate smell in a hardware store might confuse customers). 2. Common Question Types & Strategies
Based on Rule 1, the answer must mean “unconscious” or “without awareness.” persuasion and smell ielts reading answers better
Conclusion Scent is a powerful, underappreciated channel of persuasion that leverages direct links between olfaction, emotion, and memory. Empirical studies confirm its capacity to shape mood, perception, and behavior in retail, social, and institutional contexts. When applied thoughtfully and ethically—ensuring congruence with context and respect for individuals’ well-being—scent can be an effective complement to verbal and visual persuasion strategies. The idea that a smell must "match" the product (e
Limit the effect smells have on our actions . True / False / Not Given and behavior in retail