The cornerstone of Kerala fashion is the Kasavu —a handwoven cream or off-white fabric adorned with a golden border. This fabric is seen in:
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While white and cream remain culturally significant, pastel shades, earthy tones (olive green, terracotta), and block prints (Ajrakh, Indigo, Kalamkari) are highly favored for casual wear. The cornerstone of Kerala fashion is the Kasavu