The vast majority of Gapwap content is published without the celebrity's consent. This ranges from harmless gym photos to deeply invasive images (hospital visits, family funerals, private hotel rooms). Several A-list Indonesian artists, like Raffi Ahmad and Nagita Slavina , have publicly lamented how Gapwap culture forces them to live in a "glass house."

"Rise of the Gapwap Stars"

A darker corner of this trend involves the commodification of privacy. Unscrupulous Telegram channels sell "Premium Gapwap" packs for Rp 25,000 to Rp 100,000. These often promise nude or semi-nude content (often deepfakes or old unrelated videos). While mainstream popular media does not touch this, the rumor of such content bleeds into the comment sections of legitimate articles, creating a toxic halo effect around the term "Gapwap."