Pesona Mamah Muda Hijabers Cantik Mangga Tobrut - Indo18

Both qualitative and quantitative data underscore the centrality of . Participants reported feeling “seen” when the heroine navigated everyday mother‑hood tasks while maintaining a stylish hijab. This mirrors Kim & Kim (2021) : similarity in gender, age, religiosity , and lifestyle amplifies narrative transportation. The SEM confirms that identification mediates the link between perceived authenticity and product attitude, ultimately driving purchase intention.