The formula by 2023 had crystallized:
Devi Geet (Navratri) and Chhath Puja tracks received high-tech audio upgrades, shattering streaming records. Top Superstars and Chart-Toppers dhamakamusic in bhojpuri movie 2023 new
Songs that trended on Instagram and YouTube Shorts directly drove audiences to theaters and OTT streaming platforms. The formula by 2023 had crystallized: Devi Geet