Television remains a popular form of entertainment in Indonesia, with a mix of local sinetron (soap operas), reality shows, and international content. Production giants like MNC Pictures dominate the television landscape, with a production capacity representing 33.2% of all Indonesian drama content. Asia Media Productions (AMP), a joint venture of MNC Digital Entertainment, produced 994 hours of reality programs in 2024, representing a 71% market share in reality and game shows. MNC, as Indonesia's largest content producer, generates more than 20,000 hours of new programming annually, supported by a content library exceeding 300,000 hours.