The original PDF assumed a face-to-face boardroom.
It taught salespeople to challenge their customers. Now, people are looking for the next part of this idea.
If you would like to explore this topic further, let me know if you want to focus on:
[1. The Warm-Up] ──> [2. The Reframe] ──> [3. Rational Drowning] │ [6. Your Solution] <── [5. Value Proposition] <── [4. Emotional Impact]